Organisers of the Rugby League World Cup have launched a new TV advert to drive ticket sales for the opening ceremony and the first round of matches at the Millennium Stadium in Cardiff on 26 October.
The ad, produced by the Mob Films in Manchester, shows the players psyching themselves up for the opening day’s group matches when England will take on Australia and Wales face Italy in a double header in Cardiff.
Tournament manager Sally Bolton said: “With less than three weeks to go until the Opening Ceremony, the video will raise awareness even further following the comprehensive campaign mounted during the last two years.
“It will thrust Rugby League World Cup 2013 into the consciousness of the British public, be they sports fans or general event-goers. Our ticket sales data suggests that more new fans than ever before will attend matches, and the broadcast of this advert should help us appeal to an even wider audience.”
The full-length version of the ad will be circulated online while a 30-second cut will be broadcast during the England vs Poland football match on ITV on 15 October.
Rugby League World Cup launches...
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