Scottish Rugby secures historic sports sponsorship with BT

Scottish Rugby has announced that it has secured a long-term, multi-million pound deal with global communications and broadcasting giant BT.


The four-year partnership, unveiled at the home of Scottish Rugby, sees BT:

• secure the naming rights for Murrayfield Stadium, which becomes BT Murrayfield Stadium;


• become sponsor of the Scotland 7s side from the outset of the 2014-15 HSBC Sevens World Series;


• become principal and exclusive sponsor of Scotland’s domestic league and cup competitions from next season;


• become sponsor of Scottish Rugby’s four new academies which will drive forward standards for young players who have aspirations to play professionally.

“This is a momentous day for Scottish Rugby,” declared the union’s chief executive Mark Dodson. “We are very proud to bring BT back into our family of sponsors on a size and scale that is unprecedented both for Scottish Rugby and, we believe, Scottish sport.


“While the headlines may be dominated by the naming rights of the stadium, today’s announcement underlines BT’s alignment to our own values and goals, particularly that rugby clubs are the heart and soul of their communities that offer a welcome to all, young and old, boys and girls, men and women.


“This new funding underlines our desire to deliver more opportunities for young people to take up our game and broaden the reach of rugby across Scotland.


“We will invest the monies that we receive from BT alongside the revenues that come from our other partners to continue our plan to grow the game of rugby throughout Scotland and deliver against our strategic plan and our recent policy paper initiatives, in particular the establishment of a robust academy structure and to enhance the standard of club rugby.”


Article source: http://www.bbc.co.uk/sport/0/rugby-union/24412491

Scottish Rugby secures historic sports sponsorship with BT