Wednesday, 28 May 2014

BT announce multi-million pound deal to rename Murrayfield and sponsor ...


  • BT to sponsor sevens side and domestic league and cup competitions

  • Murrayfield to be kept as part of the stadium name for heritage reasons

  • Scottish rugby chiefs announce plans to invest in youth rugby academies

  • Also claim BT deal will have positive permutations for years to come


By

Mike Dawes



Published:


15:07, 28 May 2014




|
Updated:


15:07, 28 May 2014



Scottish Rugby has announced a ‘multi-million pound’ sponsorship deal with BT.


The four-year partnership with the broadcasting giants will see the national stadium in Edinburgh renamed as BT Murrayfield Stadium.


BT will also sponsor the Scotland sevens side, Scotland’s domestic league and cup competitions and Scottish Rugby’s four new academies.


The name game: A BT sponsorship deal will see Murrayfield renamed


The name game: A BT sponsorship deal will see Murrayfield renamed



‘This is a momentous day for Scottish Rugby,’ the union’s chief executive Mark Dodson told Scottish Rugby Union’s official website.


‘We are very proud to bring BT back into our family of sponsors on a size and scale that is unprecedented both for Scottish Rugby and, we believe, Scottish sport.


‘While the headlines may be dominated by the naming rights of the stadium, today’s announcement underlines BT’s alignment to our own values and goals, particularly that rugby clubs are the heart and soul of their communities that offer a welcome to all, young and old, boys and girls, men and women.


‘This new funding underlines our desire to deliver more opportunities for young people to take up our game and broaden the reach of rugby across Scotland.


‘We will invest the monies that we receive from BT alongside the revenues that come from our other partners to continue our plan to grow the game of rugby throughout Scotland and deliver against our strategic plan and our recent policy paper initiatives, in particular the establishment of a robust academy structure and to enhance the standard of club rugby.’


Lucrative: BT will also sponsor the Scotland sevens side and the domestic league and cup competitions


Lucrative: BT will also sponsor the Scotland sevens side and the domestic league and cup competitions



Scottish Rugby’s director of commercial operations, communications and public affairs, Dominic McKay, said: ‘We are delighted to have secured such a renowned and respected global partner. BT recognises the importance and the rich heritage associated with Murrayfield and Scottish Rugby.


‘In branding our home, the BT Murrayfield Stadium it reiterates our joint view that the name of the home of Scottish rugby that has been synonymous with the game in our country since 1925 had to be retained.


‘BT is a massive global brand, which we’ve worked with before as sponsor of our domestic league and cup competitions between 1999 and 2006. We also have the pleasure of working with BT Sport, which began its relationship with us at the start of this season, as it sponsors both Glasgow Warriors and Edinburgh Rugby.


‘To secure a deal of this nature for the first time in our history means a huge amount for Scottish Rugby, as it will deliver very positively for us for years to come to enable us to continue to invest in our game throughout Scotland.


‘I wish to place on record our thanks to RBS for their tremendous support of our domestic competitions and the Scotland sevens squad over the last three years and very much look forward to continuing to work with them as national team sponsor.


‘We will be working closely with BT and their staff throughout Scotland in the coming months as we bring this new relationship to life.’


Donald Macleod, president of the Scottish Rugby Union, said: ‘Congratulations to the executive team on securing such a great deal for the whole of Scottish rugby. From Stornoway in the north to Selkirk in the south, this welcome investment comes as a very positive development for the entire game.’


Crucial: Scottish rugby chiefs claim the deal will be important to the future of rugby in the country


Crucial: Scottish rugby chiefs claim the deal will be important to the future of rugby in the country










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DarkknightUK,


Edinburgh, United Kingdom,


9 hours ago


Might have been better to wait till after the referendum BT.. Will be a but pointless renaming Scotlands national stadium British Telecom Murrayfield if Scotland gets independence and sponsoring the Scottish team.. Hopefully Scotland will remain part of the UK



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BT announce multi-million pound deal to rename Murrayfield and sponsor ...
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