There was a knowing smile yesterday from Josh Lewsey as Roger Lewis announced the new head of Welsh rugby was âcoming homeâ.
WRU chief executive Lewis was beaming with pride at the Millennium Stadium after unveiling the former England World Cup winner as the new figurehead of Welsh rugby.
On the face of it, the former Army officer could not be more English having won 55 caps and memorably lifted the World Cup in 2003 in Australia when part of Sir Clive Woodwardâs team.
But there have always been those Welsh roots which Lewsey was always asked about when he faced the land of his mother.
His first name is actually Owen, his mother Mair was raised in Cwmllynfell in the Neath Valley and is a Welsh speaker, and his dad David is also half-Welsh.
Lewseyâs parents met at Aberystwyth University but Josh represented the Red Rose while his younger brother Ed played for Wales Under-21s.
So when Lewis proclaimed Lewsey was âcoming homeâ these were the Cymru credentials he was referring to.
But when Lewsey was asked whether he that was his feelings, he replied: âIâm not going to use words like that, itâs just a media story.
âLast weekend, I deliberately went up to see my uncle in Cwmllynfell and the family in Llandeilo to soak it all up.
âI spent a lot of my youth here, thatâs no secret.
âIâm proud of my heritage and no matter what shirt I pulled on in the past, I will try to do my best professional job.â
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Some will see it differently. England fans will no doubt view it as a former stalwart joining a rival Union to help plot the downfall of his home nation.
Six Nations, of course, but then there is the far from inconsequential matter of the 2015 World Cup in England â with Wales in the same group as the Red Rose.
âThis is for you press guys again,â smiled Lewsey, when presented with this analogy.
âProfessional sport is not a civil war. My predecessor (Joe Lydon) was an Englishman and a lot of the Welsh players are playing in England and France.
âItâs a professional game, you have a Kiwi in Warren Gatland as a national coach, Shaun Edwards is English.
âItâs about taking a professional view to doing the best job possible and I was very honoured when Roger phoned me.â
This approach from Lewis was something Lewsey admitted took him by surprise.
âThe phone call did come out of the blue,â he said.
âI got a phone call from Roger on a Sunday afternoon and quickly realised heâs got a pretty good work ethic, but it was a really exciting opportunity.
âThereâs been a few trips to Wales for various interviews, but weâre here now and Iâm looking forward to getting to grips with it.
âI have learned that if you look at the heart of sport then sportâs higher purpose is giving people a sense of belonging and uniting people.
âWhere can you do that more than rugby in Wales?
âHaving a personal affinity with the place, I feel very honoured to be involved.â
Lewsey is a fascinating character with a diverse background outside of rugby.
He graduated from Bristol University with a BSc (honours) in Physiology and later achieved a second degree from the College of Law in London.
In 2001 he was commissioned from the Royal Military Academy at Sandhurst and ultimately qualified as a Troop Commander in the Royal Artillery.
Lewsey climbed in the Himalayas and, in 2010, got within 500 feet of scaling Mount Everest before breathing apparatus failure intervened.
After retiring from playing in 2009, he worked as a management consultant for PricewaterhouseCoopers and led an operational and systems review while on the trading floor at Citibank.
Lewsey also has rugby administrative experience through his stint as acting chief executive with Cornish Pirates, a role from which he will step down from at the end of next month.
âI stepped out of sport deliberately to learn a new set of skills and get new experiences from different industries,â he said.
âIâd like to think Iâve learnt from people in the world of business.
âI deliberately did that to use those skills for a cause and purpose I feel passionately about.
âI spent time in the City and drove the initial changes at the Pirates, and what we achieved there in a short space of time is something Iâm proud of.
âBut the overall aim was always to return to something I was truly passionate about.â
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Lewsey will also be challenged in the murky waters of Welsh rugby having been given a wide-ranging brief.
He will take operational and strategic management of the whole game in Wales, from community to elite level outside Gatlandâs senior international squad.
âThereâs a huge amount of initiatives going on here and itâs exciting,â he said.
âBut thereâs also big strategic decisions to be made going on over the next few years for the long-term well being in the game.
âI spoke to a few friends down here who are not involved in the WRU and the term that kept coming up was guardianship in terms of preserving that long-term platform.â
Lewsey will be charged with trying to solve the domestic conundrum with the four regional sides struggling to compete financially with English and French rivals to keep the top players in Wales.
âThereâs always challenges, whether itâs economic downturns or other factors,â said Lewsey, who will sit on the Professional Regional Game Board.
âPeople need players who they can touch and the challenge is how to keep that talent in the country and how do you maintain that?
âIf all your experience of watching rugby is at a game with 75,000 people in the stadium, you donât necessarily have the tangible traction to the players.
âThat personal aspect makes our game unique.â
The regions are also striving to overcome lack of success in Europe and improve their RaboDirect Pro 12 displays, although Lewsey admitted he needed time to come up to speed with regional rugby issues
âWe have to get it right with the regions,â he said.
âA lot has been made of the regional game but I think thereâs been some very positive meetings taking place recently.
âI think the PRGB was set up to try and rectify some of those challenges but, by all accounts, those initiatives are having a massive tangible effect.
âThat doesnât mean itâs going to be fixed overnight, but they are being addressed.
âIâve got a lot of reading material to get through first.
âIâve spent a lot of time listening to peopleâs thoughts, what the challenges are and trying to understand as best as possible.
âInevitably, when youâve got challenges like that there are no simple fixes. Itâs a matter of solving them over time.
âOver the next month or two IÂ want to spend some time getting to understand the situation in more detail.
âYou need as high a level a domestic game as possible. âHow you incorporate that, to be honest, I donât know at the moment.
âI need to understand all the aspects of it. Itâs (regional success) for the benefit not just the national game, but the local game as well.â
Lewsey insisted the community game must not be ignored as he looks to galvanise the sport at the grass roots level.
âThere are a lot of unions globally that have entirely separated the community and a elite game,â he explained.
âThere are reasons why that needs to occur but thereâs a healthy balance of how you blend the two.
âHow do we maintain the success of the elite game at all levels but also foster and invigorate the community game?
âItâs about how you utilise that interest to inspire more people to play and come through the development pathways.
âThere are clubs that have challenges to get teams out.
âThatâs an area I feel passionate about and hopefully I can make a difference.â
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The Josh Lewsey interview: England"s World Cup hero determined to help unite ...
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