The deal also includes Seat supporting Munster Rugby’s pre-season matches in the re-named ‘Seat Series’, which will start on 24 August in Thomond Park when Munster take on Gloucester.
Seat will have permanent car displays in Thomond Park, where it will showcase new models including the all new Seat Leon Sports Coupé which arrived in Ireland in July and Sports Tourer which will be available in Ireland this winter.Â
A full activation programme is lined up to support the sponsorship over the 2013 / 2014 season including extensive PR, match day activation and digital support.
Munster’s star players Mike Sherry, BJ Botha, Keith Earls and Andrew Conway were all at the partnership launch.
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Seat announces deal with Munster Rugby
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